Lacoste Replaces Iconic Crocodile Logo With World’s 10 Most Endangered Species For Limited-Edition Polo Shirts

A logo most of us have grown up with, the Lacoste’s iconic crocodile, is undergoing a change. This change is not part of the image makeover of the apparel company, but an initiative towards bringing about an awareness of the very survival of the endangered species of the world, 10 of them, to be precise.