In our craving for youthful looks, we have forgotten to age gracefully. The popularity of age-defying and anti-wrinkle creams, and other age-arresting products is a testimony to our obsession with a young and sexy body. Growing old for us is an anathema.
Take Hollywood actors and international models, for example, most of them don’t shy away from getting under the knife or using Botox or plastic surgery to enhance their bodily features.Glossies featuring such air-brushed models sell like hot cakes, promoting youthful looks.
But not anymore. A Russian modelling agency has distinguished itself as one of the first to embrace advancing age through amazingly beautiful photos of elderly models. Breaking the age barrier was long awaited since people have already managed to overcome the diversity in sizes, and skin colour and ethnic features.
The agency, which goes by the name Oldushka, is the brainchild of Igor Gavar, a photographer residing in Omsk, Siberia. It features models in the age group of 45 and above. The oldest model that the agency boasts of is a woman of the ripe old age of 85!
This old model‘movement’ began with Gavar’s blog called Olduska, which featured the style of retirees. It was not long before he decided to open a modelling agency by the same name. The first of its kind for old persons.
